Beer Industry Packaging

This first example is for a collaboration between my employer and Boss Rambler Beer Club in honor of late beer industry veteran Dave Wilson, which was to be served at his memorial service. The concept was based around a story told by his family members, in which he would cannonball into the pool and his children would ride the waves, hence Big Wave Dave. To build on this idea, I used an illustration of Dave as the focal point and utilized the waves and children to guide the eye around the sides of the can to the other information.

Second is packaging for a deck of playing cards for Deschutes Brewery similarly built around an illustration of mine. This design was originally pitched as part of a suite of apparel concepts intended to reinterpret the flagship Fresh Squeezed IPA line, but Deschutes Brewery loved it to the point that it was retooled into this deck of playing cards and a general brand tee through the pairing of my hop illustration and my colleague Kyle Emry’s type treatment, which found a place in other use cases such as stickers and a trucker hat.