Jeppson’s Malört
Projects:
Riot Fest Bucket Hat
Tagline Apparel Set
Industry:
Beverage
Personal Role:
Creative, Production, Illustration, Typography, Color Design
Love it or hate it, Malört is an iconic liqueur out of Chicago, and has developed a cult following of people expressing their strong feelings toward this bitter drink. I had an incredible time working on designs for their brand, including a summer apparel set and a bucket hat sold at Riot Fest.
In the months leading up to Riot Fest 2023 — a popular Chicago-based music festival featuring rock, punk, and metal acts — I was tasked with developing part of a whole suite of festival-themed items for Malört’s booth, while avoiding overt references to the festival itself and leaning into the city that hosts both the performances and the liqueur. This led to the development of a bucket hat containing a repeating pattern of crowdsurfing Malört bottle mascots that ended up being a massive hit at the merch tent.